Laura sits at a wooden desk in a sunlit home office, smiling while writing in a notebook. She wears a blue blazer over a white shirt, with a bookshelf and potted plant visible in the background.

Not Now: A Cure for Overwhelmed Brains

June 10, 20262 min read

Here's the thing about a lot of entrepreneurs... we are idea junkies.

Yes, I am, too.

It's exciting to think up new ways to help clients, new products, and new projects to dive into.

But new is usually the last thing you should work on.

I have a note on my whiteboard that says Better→ More → New

That's the pattern for growth. Make what you have better, then do more of it. When you can't do either of those any longer, then do something new.

My secret weapon for scratching the new ideas itch is a Not Now list.

It's the place I dump all of the "amazing" ideas that flood my brain each day.

It used to be a piece of paper that lived on my desktop. Now, it's a list in Asana, but it works the same way.

The list helps because it gives me a place to brain dump the ideas.

I know the ideas aren't lost, but I don't have to act on them because they aren't banging around inside my skull, begging for attention. They are safely on my trusty Not Now list.

What's interesting is that, when I go back to the list, the ideas that, at the time, seemed brilliant often seem stupid after a bit of reflection. Fully 95% of them don't stand the test of the pause, and I'm grateful I didn't waste time on them.

If you're feeling overwhelmed by all your ideas, drop them on a Not Now list and get back to improving just one product.

Let me know how it goes.

If you need help figuring out your best idea, check out the Steady Clients System. It will guide you through finding the right offer all the way to getting new clients to buy it.


Whenever you're ready, there are two ways I can help you:
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Laura Posey is an internationally recognized speaker, author, and consultant. 

She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results.

Her Simple Success Roadmap is used by over 3,000 companies, from startups to Fortune 100 companies. 

She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".

Laura Posey

Laura Posey is an internationally recognized speaker, author, and consultant. She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results. Her Simple Success Roadmap is used by over 3,000 companies, from startups to Fortune 100 companies. She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".

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