Are You Waiting to be Chosen?

Last week, after driving to Canada to finally meet Stephanie in person, I spent two days facilitating a mastermind meeting of multimillion-dollar business owners.

One of the owners, Sam, wants to sell his business in the next few years.

As Sam began discussing how he was preparing his business for sale, he talked a lot about hoping someone would find it an attractive purchase.

Then, one of the other members said something that stopped Sam in his tracks.

Mike said, "Why don't you do what my friend, Joe, did when he sold his company for $30million? Find a company that you'd like to sell to and start the conversation with them now. That way, you set up the company just the way they want it, and you have a known buyer."

In short, why don't you choose your buyer instead of waiting to be chosen?

You don't have to have a huge company for this to be true for you, too.

When you post endlessly on social media and blast your message to the masses, you're hoping to be chosen from the crowd.

But when you have a defined strategy to reach out to likely prospects and start a conversation, you're choosing your buyer.

It's how all great businesses start. One person talking to another person.

Next week, I'm hosting a low-key talk on how to make sales without sales calls. No slides, nothing fancy, just a half hour on the interview method I use to get new coaching clients.

If you'd like to attend, register here.

Until next week, remember to choose your buyer; don't wait to be chosen.

Whenever you're ready, there are three ways I can help you:
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1. Free weekly planning sessions- Join us every Monday at Noon ET for a half-hour working session to plan your week. I'll give you a prompt to get you thinking, then we'll all work quietly in the same room to get the week's plan done. Register here to join us.

2. The Winners Circle- join a focused, supportive group of pre-six-figure entrepreneurs navigating building a kickass lifestyle business together. Get monthly networking, problem-solving, accountability, and "what's working now" sessions, plus direct access to The Success Circle frameworks that have helped thousands get over the six-figure hump. Learn more

3. Private Advisory- work directly with me as your strategic and tactical advisor. For established six-figure+ business owners ready to grow while keeping their freedom and sanity. I work with a select group of entrepreneurs in an advisory capacity to transform their businesses. Apply Now.