The Simple Value Proposition Plan

Special Offering for

An online video course to help you get focused and create a strong value proposition that attracts and engages your target buyers

Focus on the issues, challenges and goals of your buyers.

Nail the value points that are front-of-mind with your buyers.

Work at your own pace to craft a value proposition that SELLS

10 Easy Lessons... ALL The Powerful Secrets...

so you can take the guesswork out of finding the right message

Here's What You Get

Powerful, No-Fluff Video Library

  • The videos walk you step-by-step through creating your own perfectly customized Simple Value Proposition Plan
  • Each video is under 15 minutes so you can fit it into your busy schedule.
  • You can watch on any device, any time so everything is at your fingertips.

Fill-In-The-Blank Worksheets

  • Just answer the questions and BOOM - your buy-focused value proposition builds - step by step
  • Examples and samples so you never stare at a blank page and wonder what to do.
  • Fast and easy to complete... designed with the busy entrepreneur in mind.​

Expert Marketing Coaching

  • Need help, support or advice? We've got you covered.
  • You have the option of adding 1-on1 support from an expert marketing coach to help you develop a killer value prop.
  • We help you make sure it speaks directly to your buyer and stands out from your competition.

10 powerful lessons

Designed for entrepreneurs

Guided Do-It-Yourself

What Makes Simple Success Plans So Different?

When it comes to creating a killer value proposition, entrepreneurs don't have the time or patience to wade through hours of materials and data.

Simple Success Plans cuts through the fluff to create a one-page Value Proposition Platform that gives you a roadmap for all your sales and marketing messaging.

Marc Stevens ( Web Design Media )

One of my first marketing activities when I joined my company was to help create stronger messaging and positioning. We had a bland description which hadn’t changed in several years despite two significant product upgrades. We needed a new message that could generate excitement, distinguished us from competitors. Using this value prop approach resulted in messaging that went beyond just describing our products and services in a compelling fashion, but created a concept that will guide our development for several versions and has the potential to change our industry.

The approach is very practical, usable, and easy for non-marketers to understand; other companies I talked to had abstract, complicated methodologies that didn’t address how to translate the concepts for use by sales, account management or other departments. After we presented the new messaging to our team, one sales person came up to me and said, “I’ve never been with a company that gave me so much good material to work with.”

Chief Marketing Officer

Cymfony, Inc

John Doe
UI/UX Designer

What Is My Investment?

How much is having a mediocre value proposition costing you? How much time are you wasting by changing up the message again and again, trying to find something that will “stick” and attract the right buyers? How much confusion is there across your team on what the REAL value is in your offering? How unique and different is your message compared to your competitors?


10 focused, tactical videos

11 downloadable worksheets

Complete set of templates, samples and examples

Live Workshop


Private Workshop



($100 Off List Price)


Marketing Agency


Marketing Consultant



($1250.00 List Price)