The Power Of Your “Hidden” Brain
You’ve probably heard the adage, “If you fail to plan, you plan to fail.”
There is a lot of truth in that phrase. Without a plan, you are simply being blown by the wind, chasing each new bright shiny opportunity that floats by. Without a plan, you’ll waste enormous amounts of time and money on the wrong actions and struggle to achieve your big goals.
Most people don’t plan because they think that it is going to take too much time and, in the end, produce a massive document that sits on the shelf gathering dust.
It doesn’t have to be that way. You can create a strategic plan on one sheet of paper in under an hour if you understand just one simple concept. We call this, appropriately, The Simple Strategic Plan.
The Simple Strategic Plan uses a much different approach to planning than other tools. Rather than force you to limit your future success by only referencing the skills you have learned in the past, The Simple Strategic Plan allows you to envision your ideal future and shows you how to reverse engineer it. You will use an intuitive approach to planning rather than a linear approach. Here is what that difference looks like.
When you use only your experiences from your past to plan for your future you often end up with linear growth. That is, if you have historically grown 10% you will create a business that grows 10% in the future. It is likely that you’ll just do more of the things you’ve always done. That is, you’ll work harder or longer to achieve the higher results.
However, if you decide you want a business that is 500% larger than your current business and you plan backwards from that ideal place to where you are now, you’ll find innovative and creative ways to make that happen. You will tap into the creative side of your brain to find new and better ways of running your business rather than just repeating the mistakes and inefficiencies of the past.
The Simple Strategic Plan allows you to use your intuitive mind, not just your logical mind, to plan. Traditionally, planning has involved the conscious side of your brain. This is the side that creates that “voice in your head” so it is the side of the brain you typically pay the most attention to. Simple Planning uses your subconscious mind, or the “hidden” side of your brain. By harnessing the power of both sides of your brain, you will accomplish your goals faster and more easily.
Let me explain why.
As you may know, there are two sides to your brain. The left side is the “logical” or linear side. It is sequential, analytical, and rational. It looks at the component parts of a problem and solves them individually. This is the part of the brain that turns on suddenly when you notice a dip in sales and you think, “I have to fix that!”
The left side of the brain is used in linear growth planning. It is great at looking at the past, at the facts of what is and using those thoughts to create the future. It is wonderful at “This is the way we have always done it” planning.
The right side of the brain is the “creative” or intuitive side. It is great at thinking up new ideas, looking at the big picture and putting all the parts together. Your emotions reside on the right side of the brain as well. This is the part of your brain that “sees” your company as it can be and can create ways to make it happen. It is the part of the brain that gets excited at the possibilities and the opportunities.
Most traditional strategic planning is done with the left side of the brain in mind. That is, someone makes a list of problems and determines solutions for each problem. The challenge with this, from my perspective, is that you end up with a lot of individual plans, none of which are aligned with the others. In other words, you make a really bright light bulb.
Great strategic plans are created using the right side of the brain. You use your ability to look at the big picture, to pull out creative ideas and visualize them happening. In addition, you tap into the emotion behind the ideas to lend energy and fun to the process. Ultimately, because you are always keeping the big picture in mind as you drill down to implementable ideas, you stay focused on what you really want to achieve. You create a super-focused business that uses every minute and every dollar to its fullest potential!
By using the right side of your brain to create your plan you will plan a business that you love so much you can’t imagine doing anything else. You will create a business that fills your heart, as well as your wallet.