How to Launch Self-Funded Marketing
Recently I attended a mastermind with ten other successful entrepreneurs as we shared best practices and insights from our businesses.
One of the speakers was Kim Walsh Phillips who shared a unique strategy I didn’t believe at first. She showed us how to get 10,000+ Facebook Fans for our business pages and turn them into cash-paying customers.
In fact, she has a system that allows you to self-fund your Facebook ads, meaning they are paid for before Facebook charges you for them. I didn’t just hear about it. I tried it. And it worked!
Kim released a new book this week, and she’s giving it away for free until Friday, September 29th. To get your copy, visit YourGameChangerbook.com.
Read on as I interview her on this strategy:
Laura: Before you tell us about the 10,000 Facebook Fan strategy, can you tell us why we should care about fans?
Kim: Many may wonder, so why bother to get fans at all? There are a lot of naysayers when it comes to growing fans. And usually it is said by those who don’t have any. Funny how that works, isn’t it?
Especially because the numbers speak for themselves. While there are hundreds of benefits, as 8,210 (and counting) people have gone through the 3daysto10k.com program. The first is building trust. 10,000+ fans means creating a metric that shows others that you have a legitimate business. Just think of trade show booths and how once one person is in the booth, many flock in, yet the empty stay empty. People are attracted to where other people are because it shows that they aren’t first to try something. It makes others believe in you, too.
If someone goes to your Facebook page and you only have 12 fans, you don’t seem you have your stuff together. For example, recently I was asked to be a guest on someone’s podcast. My first step was to check out their Facebook Page. When I went there, they had 8 fans. Yup, 8. So no-go on the podcast show. If you want to be taken seriously as a business, you need to have fans on your page.
Laura: You’ve also mentioned that this campaign triggers word of mouth marketing?
Kim: Facebook is all about connections. And every time someone likes your page, it shows up to their friends and family. Naturally, your best customers come from word of mouth and this is the only way to speed word of mouth introductions along.
I get around 450 Facebook fans for free each week from word of mouth marketing. These are the most qualified leads because they are brought to you through a trusted relationship.
Laura: How does this program affect who you reach on Facebook?
Kim: Not to get all “woo woo” on you here, but getting fans for less than a penny each means you can serve so much more. There are people right now just waiting to hear from you. There are pains you can heal, problems you can solve, joys you can give—but only if you can reach those who are waiting to hear from you right now. By expanding your network you can reach more people 24 hours a day, 7 days a week.
Of course, a legitimate fear is that your posts will never reach any of your fans. And I get that. There is a nasty rumor that organic reach is dead.
But that just isn’t true. When you share quality content, others will share it as well. On any given week, our posts are seen, commented and liked and shared with more than 170,000 people.
Laura: And most importantly, how does it affect the overall ROI?
Kim: This is what is incredible about this strategy. It has an incredibly high ROI. First of all, we have tested and confirmed with Facebook that pages with a lot of fans are charged less for other types of ads than pages that don’t. Facebook sees this as a sign of a Page that people like, and since their #1 goal is to protect their user experience, having lots of fans pays off.
And, not only will your other Facebook ads cost less but you can make sales directly to your fans, and you will. We continue to make sales with our prospects even though we are bringing them in for less than 1 cent each. For every dollar we spend on Facebook Ads to get fans, we are getting $7.56 back.
Laura: I know you go into this in detail in your new book, but as a sneak peek, how do we go about getting Fans for less than one cent each?
Kim: The way this program works is you target a worldwide audience for only a few days, get thousands of like for very inexpensive, and then flip your ads over to your exact target market. The cost per targeted fan is so much less expensive than it would be if you went to this audience directly. You also want to make sure the image you use has a lot of white space, and very little text. Facebook cares about that.
Laura: How do you go about monetizing these fans? How does that work?
Kim: There are four key places you want to utilize on your Facebook Page: your cover photo, your call-to-action button, your “About,” and your long story. All should have a link to an asset you have that will collect their contact information.
Laura: I know this all sounds too good to be true, but I saw this strategy work for me and all that tried it at the mastermind. If folks want to try this strategy themselves, and get a copy of the book where should they go?
Kim: The book is available for free until Friday, September 29th, at YourGameChangerbook.com.