I used to get big goals every year. And then I would fail at every single one of them.
I’d get so fired up as I was writing down goals about the money I was going to make and the vacations I would take. Every year I thought, “THIS is the year I make the big time!” But just a few short months later I was way behind and I ended each year pretty much the same as the year before.
So, I read every book on goal setting I could get my hands on. And they all told me to take my big goals and break them into smaller monthly, weekly and then daily bits.
Ok, so I took my $120,000 goal and broke it into $10,000 month, $2500 per week and $500 per day. Guess what? Nothing in my life changed except that I knew I needed to make $500 a day. I still didn’t have a clue how to do that.
So here is what to do instead.
First, I write down my goals for the upcoming year. I pick the top five. Five is enough to create significant results but not so many I get overwhelmed and frustrated.
I like to have a profit goal, a revenue goal, a marketing goal like # of new email addresses and two more that just light me up, like taking twelve weeks of vacation or buying a new building.
Next, I choose the five areas of my company that I need to change if I’m going to hit those goals.
These are called these areas of focus.
For example, I might need to change my sales follow up to increase revenue or maybe I need to improve my marketing to increase my number of email addresses.
Perhaps I need to change my staffing (hiring, firing, training) if I’m going to take off twelve weeks.
Whatever those areas are, I choose the five that, if I invest my time, money and other resources in them, will ensure I hit my goals.
Then, I simply take those areas of focus and start deciding what key projects I want to do in each area.
For example, in my marketing area of focus, I want to redo my website with a specific landing pages for each of my product lines. Each page will have a place to deliver free reports for visitors. I might also decided to visit an industry trade show and giveaway a valuable system in exchange for email leads.
I spread these projects evenly over the course of the year so I never try to pack too much into a small time frame. This allows me to relax and know that my whole year is planned.
The last thing I do each quarter is list out the tasks that I need to do in order to complete the projects. Once I have those, I can delegate them to my team members and know they will be able to accomplish exactly what I want, without micromanaging them. This step only takes me about 15 minutes each quarter.
The entire year is planned in under an hour. And it works every time.
Ultimately what you are creating is a blueprint for the business you want to build this year.
The goals are what you want to build. The areas of focus are the areas of the building process that need to happen (plumbing, electrical, carpentry, etc.). The projects and tasks become the punchlist of todos.
The cool thing about this process is, when you do it right, you can hand it off to someone else to work on, just like a general contractor gives his punchlist to the workers to execute.
To get started, download Your FREE Focus checklist of possible areas of focus you can choose from. I hate having to start with a blank sheet of paper staring at me so I made it easy for you.
Laura Posey is Chief Instigator at Simple Success Plans. Her driving mission is to show entrepreneurs how to double their business while taking more time out of the company to make a difference in the world. She is an avid traveler and is always looking to connect with readers around the world.
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