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My ego took a huge hit this week.
On Monday I sent an email with the best offer I have ever made in my 15 years as a business owner.
Truly, it was a no-brainer for anyone with even the slightest interest in growing their company’s sales by at 2x in the next year.
I sent the offer to 5214 people on my email list.
Two of them took me up on the offer.
So I deleted the other 5212 leads.
Everyone has a list of potential prospects (if you don’t, you are not in business). Whether that is a list of emails or phone numbers or both, you have a pool from which you expect to make sales.
And, here is the cold hard truth… most of them are crap.
The list I sent my offer to wasn’t a random selection from my email list. It was carefully chosen to purposely uncover people who are never going to buy from me.
I chose them specifically so I could, in good conscience, delete them.
The list was people who have been on my email list more than four years and who have never spent a penny with me.
That is, they have been getting my very best ideas, advice and offers for more than 48 months and have never taken advantage of any of it.
They do not find value in my work but are too nice or too lazy to unsubscribe.
So, I did it for them.
And, in doing so, we all win.
I’m not going to lie – it is a huge blow to your ego to watch your pipeline disappear.
If you are being honest in your culling dead leads, you are probably going to delete up to 60% of your pipeline.
But wouldn’t you rather suffer a short-term hit to your ego and then start putting real dollars in your pocket?
I’m challenging you this week to kick your dead leads to the curb and share your number with the community in the comments below.
Mine is 5212 (so far).
If you need help refilling that pipeline, here are a few articles to help you:
Laura Posey is Chief Instigator at Simple Success Plans. Her driving mission is to show entrepreneurs how to double their business while taking more time out of the company to make a difference in the world. She is an avid traveler and is always looking to connect with readers around the world.
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