Category Archives for Sales

Why Tom Is Going Out Of Business

It happens the same way every time we talk. My friend, Tom, calls me up every so often to ask my advice about his business. Tom has been doing consulting for a little over two years now and his sales just

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How To Eliminate The Price Objection Forever

There are two ways to make money in sales. The first way is to be a low-cost provider and sell a high volume of your product or service. The second way is to be a high-cost provider with large margins

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Why I Hate Asking For Referrals (And What I Do Instead)

I just read an article in Entrepreneur Magazine by one of the most respected marketing folks in the industry. Normally, I really like the writer’s work but I have to disagree with him this time. In the

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How To Overcome Cold Call Reluctance In Under One Minute (A Trick From My Mom)

My mom is the best cold caller I know. She’s retired now but she was so good at cold calling she lost her job. That’s because she sold the entire inventory her company had available. (It was cemetery

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How To Hire The Right Salesperson The First Time (Even If You Have Never Hired A Winner In Your Life)

It’s every business owners dream… Imagine having a salesperson that consistently brings in new accounts, day in and day out. Imagine having someone you trust to grow your sales for you so you can get

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Four Motivations That Turn Prospects Into Buyers

What if there really is a silver bullet that helps you close sales more easily? We have all heard that the ‘silver bullet’ is a myth, that there is no short cut to making sales… …you just have

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