Category Archives for Marketing

5 Lessons From A Facebook Ad For A Toothbrush

I’m a Facebooker. Say what you will about the time it wastes, I still love it. I love seeing what my friends are up to and staying in touch with people near and far. I also love the advertisements. Seriously,

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How To Find Highly Profitable Prospects

There are so many options when it comes to marketing your business. You likely have many products and services you can offer as well as multiple types of prospects for each of them. In fact, the pool of

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Date Night With A Client

It snuck up on both of us. Neither of us saw it coming despite the fact that we had known each other over ten years and we had been working together for the last eight. But sometimes life throws you a

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Three Books You Need To Read In The Next 30 Days

Three Books You Need To Read In The Next 30 Days As a small business owner you wear a lot of hats. You have to be the chief strategist, chief financial officer, sales manager, operations manager and sometimes

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How To Get Qualified Referrals From 80% Of People You Meet… Without Asking

How To Get Qualified Referrals From 80% Of People You Meet… Without Asking Let’s be honest. As an entrepreneur you don’t have a single minute to spare when growing your company. That means

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How I Cheated My Clients For Years (And You Might Be, Too)

I didn’t realize it until a few years ago. When I figured it out, I wanted to call every client I ever had and apologize. I was just sick about it. You see, I discovered that I had been cheating my clients

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How An 18th Century Painter Can Grow Your Sales

In 1725, a young Italian painter named Giovanni Antonio Canal, or as he is better known, Canaletto, learned an extremely important lesson about the business of painting. That lesson turned him from a down-and-out

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Why You Should Care About The $17k Apple Watch

April 24th is a big day for a lot of people. It’s the day the new Apple Watch launches. Apple’s first foray into wearable technology is going to forever change the landscape for companies like FitBit,

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The Choice That Changed A Life

I had a simply amazing experience that I wanted share with you this week. On Saturday morning, as I climbed into seat 3D on the flight from Richmond to Atlanta, I barely glanced at my seatmate. That is,

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