The Only Business Skill You Need To Succeed

I’ll be the first one to admit that running a business can be overwhelming, time-consuming and stress-inducing.

But it doesn’t have to be.

If you master one simple skill and construct your entire business around it every day success is really, really easy.

What is this magical skill you ask?

You’re going to be shocked at how simple it is…


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The most important skill to master in business is decision making.

Yep, that’s it. Making the right decisions. Every day. Consistently and precisely.

Now, before you close the browser and write me off as a nut, think about this…

When you walk in the office first thing in the morning what do you do? Get sucked into the vortex of email? Scroll through Facebook?

What if, instead of doing that, you pulled out a sheet of paper and and it set your decisions for the day? What if you knew the single most important task to do before you open email? What if you knew the three things to do before lunch that would significantly move you in the direction of your biggest goals? And what if you could then go to work on those things… before you get distracted with other clutter?

Good business is just making good decisions…


How many decisions are you faced with every single day?

  • Do you invest in social media or a get new website?
  • Do you use Facebook or Linkedin?
  • Do you invest in new CRM software or keep what you have/
  • Do you hire a bookkeeper or do it yourself?
  • Do you cold call or go networking?
  • Do you use a call script or wing it?
  • Do you call the prospect today or tomorrow?
  • Do you hire a salesperson or do it yourself?

  • Do you keep the email in the inbox to do later or take care of it now?
  • Do you refund the angry customer or try to talk them out of it?
  • Do you take time for lunch or work through it?
  • Do you hire an assistant or save the money and do it yourself?
  • Do you invest in something new or put money aside for a rainy day?
  • Do you offer a new product line or just keep selling what you have?
  • Do you offer free shipping or make customers pay?
  • Do you let employees work from home or keep them in the office?

The list of decisions is endless. And you have to make them. Over and over. It never stops.

And that is ok. You just have to make the right decisions in order to succeed.

So, how do you know what the right decision is? How do you know where to invest your time and money for the highest return?


The secret to making good decisions is alignment. Alignment comes in three forms.

  1. Alignment with your highest goals – each decision you make should be moving you significantly closer to your ultimate vision for your company.
  2. Alignment with your core values – each decision also needs to support your values and beliefs about the right way to do business.
  3. Alignment with each other – good decisions should stack on top of each other in a straight line so that each new decision can benefit from the one before.

When you align your decisions together, they create a dynamic force that drives results in the shortest time possible. Alignment allows you to harness the full power of each small decision into an exponentially more powerful impact. Download a free alignment checklist here.

This is all well and good and makes good sense… but how do I DO it every day?


That, my friends, is where a strategic plan comes into play.

Now, don’t go away just because a strategic plan sounds boring. It doesn’t have to be. In fact, you can (and should) create just one sheet of paper with your entire strategy on it.

Your strategy is just a blueprint for what you want to build and how you are going to build it. It includes your values and vision, your long-term and short-term goals and the metrics you will use to make sure you stay on track. It also includes a list of the systems you are going to change (invest in) this year to hit your goals.

Once you have the strategy in place, your job each day is to focus on improving the systems that drive your company toward the vision.

The good news is that it doesn’t have to be hard.


Creating a strategic plan isn’t hard. In fact, I’ve created a strategic plan checklist you can use to make sure you have a plan in place that works for you. You can download it free:

Want to build your entire plan in just an hour? check out our How To Plan Your Entire Year On One Sheet Of Paper In One Hour course.


Laura Posey

Laura Posey is Chief Instigator at Simple Success Plans. Her driving mission is to show entrepreneurs how to double their business while taking more time out of the company to make a difference in the world. She is an avid traveler and is always looking to connect with readers around the world.

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